![]() ![]() Individuals will always have more connections and people looking at their profile than that of company pages. We can almost guarantee it was originally posted by a person. If so, was most of it shared by an individual or an organization? Who or what have you engaged with the most? Have you liked, commented or shared anyone’s posts? In fact, open LinkedIn and view your recent activity. Consider what you’ve seen on LinkedIn over the past week. Quite the opposite- the entire platform is built around connecting people. LinkedIn describes itself as a place where you can “manage your professional identity” and “build and engage with your professional network.” Nowhere does it say, “LinkedIn is a place for companies to be more popular than individuals.” Have you noticed when you check LinkedIn in the morning, you see posts from people you often interact with at the top of your feed? That’s because the LinkedIn algorithm prioritizes people over company pages, as well as the people you engage with the most. Therefore, if you are trying to educate your recruiters on the importance of employee advocacy and sharing content, let them know they are far more likely to build a network of candidates and clients on LinkedIn by sharing their own content than they are by liking the occasional company page post. However, if they are building LinkedIn connections effectively with their target audiences and sharing relevant and interesting content, they will be able to build up a community of people who are more likely to engage with their content in the future. Through your personal profile interactions, your company page has better potential to organically grow.Īsking recruiters to share on social media or trying to get recruiters to share company content isn’t always a straightforward task. Your overall company messaging can reach and speak to far more people on LinkedIn by individually connecting with them through your personal profile than by trying to get people to follow your company page. Your connections will prefer to strike up a conversation with a person, instead of shouting into the abyss that is the comment section of a post on a company’s page. You’re far more likely to receive engagement in the form of likes, comments and shares by posting content directly from your personal LinkedIn page, especially if you ask for feedback in the caption. If your company page is being managed with scheduled and shared content, you can easily share these posts directly to your personal account along with your own comments in the caption to encourage your followers to interact with the post. We aren’t saying you need to completely write off your company page, but your audience is far more likely to engage with a personal post as opposed to a formal one from your organization. ![]() With that being said, the question often asked is, “Is it best to share content on your company page or your personal LinkedIn page?” Our answer is: Your personal brand on LinkedIn will always be the most effective and here are some reasons why. Any professional in 2022 knows using LinkedIn is an essential part of their job description not just having a LinkedIn profile but knowing how to use it.įrom engaging with your network, sharing content, commenting on other people’s posts to searching for candidates and clients, LinkedIn’s list of benefits for recruiters is endless. ![]() Taking their exponential growth potential into account, the professional connection possibilities are endless.Īccording to Hootsuite, almost 44% of LinkedIn members are active on a monthly basis with as many logged in daily. With over 800 million users spread across 200 countries, LinkedIn projects a daily growth rate of two new members joining every second. ![]()
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